Blog

FX Digital CEO Matt Duhig breaks down the future of Connected TV (CTV), detailing how it's evolving from a passive streaming device into an interactive 'home agent' through the rise of second screening, voice AI, and apps for commerce and utility.

BroadcastAsia 2026 highlighted how second-screen experiences are becoming central to media strategy, helping broadcasters turn live viewing into richer engagement, personalization, commerce, and monetization opportunities.

Learn how to build interactive live streaming experiences by combining Red5's ultra-low latency video delivery with PubNub's real-time messaging infrastructure.

Build synchronized video playback for watch parties using Shaka Player and PubNub. Real-time sync, host controls, and drift correction—all in under 50 lines of code.

At PubNub, we help global OTT and live event platforms turn passive viewers into active participants through real-time engagement, monetization, and optimization at scale.

Maximize virtual event ROI by balancing costs, engagement, and measurable outcomes. Use key metrics to drive growth, boost attendance, and enhance revenue

Real-time sentiment analysis can transform fan engagement when watching sports, media, or live entertainment

The User Behavior dashboard gives you a better understanding of how long users engage with your content, either actively or passively